November 2010

Why are You Ignoring Social Media to Engage Supporters?

Charities need to stop hiding their head in the sand.
Senior man yelling at a young student with heaadphones on.

Right now, there are entire generations growing up knowing more about social media than they do radio and television. For those 50+, this might be an incredibly difficult concept. I regularly find myself having discussions with charities who want to reach potential funders, supporters and their community, but feel that people aren't using these services.

Taking Donations Online

How services like PayPal and CanadaHelps.org can handle donations for you.
Woman standing with hands held together with a pile of pennies.

Non-Profits feel they need to have the the big companies donate the large cardboard cheque to be able to operate. You really don't! Although the big cheques are nice, they are few and far between. So, what's the answer? Rely on your community.

Your community is your backbone. For the most part, they know you or at least can understand your cause. Get them to pitch in more-cultivate it!